Enough With The Corporate Double-Talk Already…

Ok…I’m sure you’ve all heard the “our employees are our most valued asset” line, am I right? I’ll be the first to tell you, that’s a crock of shit. Most employers (especially in retail) know that it’s a buyers market out there for talent, and regardless of what’s written on some values statement, they treat their employees as if they were as expendable as a pair of old drawers. Here’s my 2014 tip (for those of you who got shitty employee engagement results back this quarter): BUILD LOYALTY!

If employees are your most valued asset, then take the initiatives to show that in action…not just in word. Invest in your employee’s personal and professional development, this will only help to make your organization stronger and keep your employee’s engaged. I can say this with confidence, failing to invest in your employees is failing to invest in your organization as a whole. I hate to sound so cliché, but this concept really boils down to: “you reap what you sow.”

Trust is a major component of any relationship, and regardless of what you think, trust is necessary in an employment relationship as well; in order for that relationship to be a productive one. Dr. Roger C. Mayer, of the North Carolina State University detailed three factors in Building Trust in Your Organization: Ability, Benevolence, and Integrity. For the purposes of this post, I’m going to focus on benevolence: “wanting to do good for the trustor.” It’s important that your employees see a genuine concern for their welfare. Work at building trust within your teams.

Lastly, take some time to recognize your team’s contributions and genuinely express gratitude for the work they do in meeting your organizational goals and objectives. A thank you goes a long way…sometimes it means more to a person than the intrinsic rewards of a job well done.

So if 2014 is the Year of the Employee…why don’t you start by actually focusing on your employees and not letting that phrase become some broken New Year’s resolution.


Categories: Employee Relations

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